Categories: Blogging

What Exactly Is Guest Blogging Anyway?

If you are a blogger, you probably have asked the following questions.

  • How can I increase my online audience?
  • How do I improve my branding?
  • How can I provide a diverse experience for my readers?
  • What are some ways in which I can maximize my networking opportunities?

You have created excellent content for the world to see. Your blog produces the best quality writing backed up with polished images. Your audience engagement is at mediocre levels, however, you are ready to take your online blog to the next level. Have you ever considered guest blogging?

Related Post: Why Guest Posting Is Essential To Increase Blog Traffic

What Is Guest Blogging By The Way?

It is indeed an art of creating intriguing material on another blog website. You are the writer who does not usually publish material on that specific platform. Your voice is valuable because you are offering a fresh perspective that readers do not usually get on this blog.

Guest blogging is usually done with writers that share the same niche. For example, if you have a sports blog and wish to collaborate with another writer, you will seek a guest blogger. This guest blogger will be a writer of another online platform. He/she will offer diverse flavor to your blog while directing your audience to their blog as well. Guest blogging is a form of support and exposure to other writers like you. This helps your fellow niche-sharer and creates a strong community between blogs.

Why Should I Try Guest Blogging For My Website?

By now you are probably bubbling with great ideas as to how you can connect with other bloggers. This is a great way to grow your online exposure and create a lasting business. Whether your blog is still in its baby stages or attracts tons of daily traffic, guest blogging can work for you. Why should you try it? Here are our top reasons why you should try guest blogging for your website:

1. Genuine Traffic Flow.

As a blogger, you are probably very concerned about attracting credible traffic to your blog. Inviting a guest blogger onto your online platform will do wonders for your audience numbers. Your current crowd will enjoy a new writer while merging with the guest blogger’s audience to create a large community of passionate readers. When you implement this into your blog, you will find that your numbers may increase substantially while you offer recognition to another website. Add in backlinks. This is the essence of teamwork.

2. Boost In Rankings.

There are two types of blogs. There are those that are largely dependent on SEO rankings and there are those that are strongly rooted in social media. Wherever your blog stands, guest blogging will help boost your ranking in search engines. Your online presence will appear more credible to readers.

3. Build Your Online Authority.

Are you struggling with building your image online? You may find it difficult to gain respect in your niche. Sometimes this can take a long time. However, with guest blogging, you can gain credibility in a matter of months. You will also gain exposure with other bloggers who are well versed in your area of interest.

4. Create An Online Portfolio.

If you are a new blogger with little experience, you may find that guest blogging will help you develop a writing trail in your area of interest. Try seeking opportunities to write for other blogs. This will help you gain experience for the greater blogging opportunities, which you desire.

5. Builds Your Creative Writing Skills.

While you are writing for another online platform, you become more sensitive to your writing. Before you were only writing on your blog so it was a lot easier. You were comfortable speaking with your voice and using your flavor to compel readers. However, when writing for someone else, you realize that there is room for improvement. While your style may be amazing, you may struggle with proofreading or keep the attention of your audience. See this golden opportunity as a moment to receive constructive criticism whether it be from you or your editor. Just remember, a great blogger is constantly improving.

6. Network With Others.

At times we get comfortable with our current blog and do not realize that there is the world outside of our website. It is indeed a fruitful practice which can help you become more familiar with others who are writing similar content. One rule of thumb when networking is to seek opportunities to serve others. Do not simply look for ways people can boost your SEO rankings and audience engagement. Inquire how you can guest blog for their website. Always remember that those who help others always get ahead quicker than those who are only out for their own agenda.

7. Gain Subscribers.

In addition to greater traffic levels, when you consider guest blogging, you allow yourself the opportunity to grow your subscriber base. When you used to operate under your own authority, by offering it to another like-minded writer, new subscribers will migrate over to your exciting blog. Not only that but if you are the guest writer, you will also receive mutual gain in your amount of followers. Gaining subscribers is a key because this is your faithful crowd that will keep returning to your website. Most likely they will also be the ones that offer more commenting and greater engagement on your website.

Guest blogging is a proven way for you to collaborate with some of the best and most popular bloggers in your field of interest. You have the opportunity to join efforts with someone who may have more experience. This will greatly impact you as you learn from the best and increase your productivity. Readers will receive a new outlook on the niche and your online exposure will sky rocket.

If you were ever on the fence about guest blogging then now is the time to jump in on the action. Boost your branding today by offering another blogger the opportunity to share their craft with your audience. Create an increased subscriber base by offering your passion to another content creator. When you allow guest blogging the chance, you always come out winning!

Richard Nolan: Richard Nolan is a blogger and a private tutor, sharing his experience in spheres of blogging, education, self-growth, and psychology. Nowadays writing for numerous blogs and gives useful tips for bloggers, students, and teachers.

View Comments (13)

  • Hi, Richard.

    It's a nice article, honestly.

    Sure. You're right. Guest blogging is an extremely important for building online reputation and getting expose amount the community Guest blogging gives genuis traffic to your blog when you're done it right way.

    What's more, guest post provides you the opportunity to share knowledge and participant the communication outside your network that what I love about guest blogging.

    Thanks for sharing,

    • Hi Kimsea,

      Glad to know that you like this article a lot.

      Well no doubt guest blogging is in-fact the significant thing which help out bloggers to grow their blogs nicely and effectively. With the help of this strategy they build their online reputation and make relations with other pro bloggers and online marketers.

      It is indeed a great way to share knowledge and getting quality traffic for their websites or blogs.

      Thanks for dropping such a lovely comment on etutorialblog, hope to see you again :)



  • Hey Richard and Mairaj,

    Guest posting is one of the best activity to do. You will get the traffic from a new website.

    It would be great to interact with more people using your guest post. Most of the bloggers provide the backlink for a guest post.

    Thanks for sharing with us.

  • Hi Richard and Mairaj,

    Those are good points about guest blogging.

    It works both ways for "meeting" new people outside your regular readers - whether you are writing for someone else's blog and meeting their readers, or you're welcoming a guest writer onto your own blog and they bring some of their readers along to you.

    Either way, it's a great way to extend your "reach".

    Joy - Blogging After Dark

    • Hi Joy,

      Of course these are some great points about guest blogging.

      Well Richard did a fantastic job and write a comprehensive article on above mentioned topic. Hopefully bloggers get some good results if they follow the same guidelines.

      Many thanks for your precious comment, hope to see you again :)



    • Hi Akash,

      Thanks for your feedback on etutorialblog but next time write 3 to 4 lines comment.

      Keep visiting :)



  • Hi Richard and Mairaj,

    Great article….guest blogging is such a good way to grow a business and I am glad you are sharing with people. I really like the tips on warming up your prospects!

    • Hi Saurabh,

      Once again welcome to you on my page, well no doubt guest blogging is an excellent thing which help out bloggers to grow their blogs and drive quality traffic. It is also useful practice to connect with professionals.

      Keep visiting :)



  • Hey Richard,

    Some people consider guest blogging to be one of the more powerful of available tactics, while others disparage this viewpoint, saying that guest blogging is highly misunderstood and that people are misusing it.In my honest opinion, both mindsets are correct.

    Guest blogging is, indeed, one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice.

    Posting and guest blogging on other websites is a great way to gain a bigger following on your own social media accounts and websites, while also gaining credibility and networking opportunities.

    Increased website traffic is one of the main reasons why many writers choose to begin guest blogging in the first place.

    Whether you are looking for more exposure, credibility, inbound links, social media exposure, networking opportunities or all of the above, guest blogging is a worthwhile content marketing strategy.

    With best wishes,

    Amar kumar

  • Hi Richard,

    You explained this post in easy to understand and simple words.

    Guest blogging is the best and effective way to grow online presence of your business and increase traffic in genuine way. Thanks for sharing useful article with us.

  • Thanks for this post-Sir! It's really helping me with this topic. I also want to make a career in blogging that's why I loved to read these types of posts. I am a little bit confused about the content for my blog so can you help me from where I can get to know how to write a proper blog post.